I was facing the same dilemma as every other author of a self-published eBook. How do I make my eBook, Jack: A Lady’s Cat, stand out? Was there anything I could do to bring it to the attention of readers and perhaps receive some positive reviews?
When I released my first eBook, What If? A Collection of Short Fiction by J. Paul Cooper in 2016 I had some success with libraries, but unfortunately, the title was too long, and the cover was boring. I was convinced that the cover of Jack: A Lady’s Cat was much more eye-catching, thanks to a cat who looks great in a bow tie. Sometimes a decision is based not on guaranteed success, but just because you can’t think of a better idea at the time. So, I decided to commit.
While searching the internet I found extensive lists of libraries in Alberta and Ontario, so that’s where I started. By the time I finished those two provinces, I had contacted over two hundred libraries. I then continued e-mailing smaller number of libraries in the other provinces and territories. I also contacted libraries in the United Kingdom, Australia, New Zealand, Hong Kong and Taiwan.
I wanted to contact libraries in all fifty states of the United States of America, and decided that the best approach would be to pick the top ten largest cities and towns for each state. So, how do you work your way through five hundred libraries? On weekdays I’d contact ten libraries, on weekends I’d contact thirty or forty libraries.
Here are some lessons I’ve learned through contacting nine hundred libraries: Many libraries will not consider self-published books or eBooks, unless it’s written by a local author, or it’s about a local subject. Some libraries don’t have any room in their budgets for self-published authors, they only purchase books and eBooks by established, best-selling authors. Some libraries will only consider your book or eBook, if you send them a copy to review. Libraries are more likely to buy your self-published book or eBook, if it already has some positive reviews.
The bottom-line? Jack: A Lady’s Cat was released at the end of November 2020. So far, I’ve sold seven (7) copies to libraries. Surprisingly, I don’t regret the effort I invested in contacting libraries. Regardless of the disappointing sales results, at least nine hundred library employees now know about my eBook, and also know that I’m a Writer.
Life often comes down to a simple decision to try something, with no guarantee of success. To start moving you have to overcome inertia, but since you don’t know where you’ll end up, the decision to start moving takes courage. So, what are you going to do today, to start your next literary journey? Write an outline for a novel? Write the first scene for a screenplay? Submit a short story to a literary journal? Start doing research for a non-fiction book? Let the words flow….
Copyright © 2021 by J. Paul Cooper