Most of the writers I’ve met don’t have large marketing budgets for their self-published books. Writers who have their books printed by traditional publishers, find they have to take greater responsibility for the promotion of their writing. We’re artists, but we need to think like entrepreneurs.
A book by one of the stars of Shark Tank offers great advice and encouragement for anyone who is starting with few resources. One of the main themes of The Power of Broke (2016) by Daymond John is that if you start with little financial support, it forces you to be creative, searching for unique solutions to challenges, rather than just throwing money at problems. His life is an example of how focus, determination, and perseverance, can lead to unbelievable success. Daymond John offers readers a glimpse of the challenges he faced building a company from the ground up, while encouraging them to follow their dreams.
Another great book that encourages anyone striving to follow their dreams was written by the Producer of Shark Tank. Dare to Succeed (2001) by Mark Burnett, stresses how essential it is to take chances and be prepared to expect the unexpected. Today you know him as a very successful television producer, but after serving in the British Army’s Parachute Regiment, his first job in the United States was as a live-in-nanny. If you had just left one of the world’s elite military units, would you expect to find yourself taking care of children? His goal was to establish a life in the United States, and he was willing to do whatever it took.
I found it interesting that John Daymond sold clothing out of an old van in New York and Mark Burnett sold T-shirts on a beach in California. They both had direct sales experience early in their careers. What every writer can learn from the lives of entrepreneurs, is how essential it is to develop pitching skills. Daymond John had to convince musicians to wear the clothing he was designing in their videos. Mark Burnett had to convince companies to sponsor Eco Challenge. Likewise, writers are constantly pitching ideas to editors, trying to get them to publish our books, short fiction, articles, and essays. If you write screenplays, you have to persuade film companies to read them.
As well as reading these two books, I would highly recommend that you takes a look at Evan Carmichael‘s videos on Youtube, especially the Top 10 Rules series. Here you can find countless videos describing the principles used to achieve success by authors, business leaders, motivational speakers, actors, musicians and pastors.
Keep Striving. Keep Learning. Keep Writing.
Copyright © 2020 by J. Paul Cooper